Date: October 21-23, 2016
Timing: 10:00 am to 09:00 pm
Venue: Heritage Museum, Mall Road, Lahore
Organizers: Aik Hunar AIk Nagar (AHAN)
Basic concept: To Promote Handicrafts and develop marketing linkages for Market linkages & income generation of artisans
Handmade in Pakistan Exhibition – A 3-day event was organized by AHAN under CKU project. The main purpose of this exhibition was to provide a platform to emerging and established entrepreneurs for showcasing their products for sales and market brand to masses.
Mr. Ghulam Murtaza Khan Jatoi, Minister for Industries & Production inaugurated the event along with the other dignitaries. AHAN management facilitates the participants in good manners and formally exhibition was opened to general public. Honorable Guest inspected all stalls and appreciated the effort made by the artisans.
Worthy chief guest also said that artisans should be provided with more like opportunities to be empowered. All the guests admired the handmade products.
2nd day of the event Ms. Marvi Memon, Chairperson Benazir Income Support Programme was the guest of the day and she had been visited to all stalls along with Ms. Shireen Arshad Khan, Chairperson AHAN and Mr. Naveed Iqbal Sheikh, CEO AHAN. She visited AHAN stall and appreciated a lot and admired the efforts made by AHAN. She used to buy AHAN handmade products and had best wishes for AHAN prosperity and growth.
3rd day of the event Mr. Jakob Rogild Jakobsen, Deputy Head of Mission, Embassy of Denmark was the guest of the day and he had been visited to all stalls along with Mr. Naveed Iqbal Sheikh, CEO AHAN and distributed the certificates among exhibitors. He visited all stalls and appreciated a lot and admired the efforts made by AHAN team.
AHAN set up a large stall, nearly 10,000 products of different crafts were displayed entire range of products manufactured and developed under AHAN – CKU Project.
Its Objectives include:
- Primary objective is to promote handmade and traditional products with value addition.
- To provide due exposure to the products made by the artisans.
- To develop B2B linkages with established businesses for continuous and improved income for artisans.
- To find the gap and develop products according to customer demand.
- Generate orders and transfer benefits to artisans.
- To promote the work of AHAN and rural craftsmen.
- To test market the products of the clusters in order to assess the pricing of the product and their designs in relation to local market requirements.
- As a promotional tool, to promote the work of AHAN and rural craftsmen to various stakeholders.
Event started once all exhibitors set their stalls at 10:00 am on Friday October 21, 2016. A total of 93 stalls were arranged in the hall reserved for the event. Entrance of public in the exhibition was free. Thus, the visitors were mainly representing selected class with high purchasing power. About 70 male and 60 female artisans participated which more or less was representing the crafts from all over Pakistan. All prominent crafts were invited to participate in this mega event from all across Pakistan. AHAN offered free of cost stalls to all participants, free accommodation and TA/DA was provided to deserving artisans to encourage and motivate them. Live performance of various crafts was the part of this exhibition.
AHAN had spread the word to its clients, stakeholders, donors and potential buyers through invites, emails, SMS service, WhatsApp, Streamers, and Posters. AHAN also placed an Ad at AHAN’s facebook page and created event on facebook to attract income generation groups.
Product Range: A variety of handmade contemporary products, ranging from exquisite hand embroidered cushions, Block Print, Jewelry, Organic Food, Clutch purses, Truck art, Elegant Ajrak Silk, Apparels, Naqashi, Camel Bone, Embroidery from all over Pakistan, Basketry, Onex, Salt Lamps, Metal Crafts, Charsadda Chappal, Balochi Chappal, Khaddar, Rilli, Beautiful wall hangings, Intricate wood carving & lacquer work products and traditional cum contemporary blue pottery were displayed.
Business Generation: In terms of sales proceeds and orders, this opportunity has managed to generate a business of PKR 3.5 million for its artisans, against sold products.
- AHAN set a great impact on the common beholder who had little knowledge about this program. In this way AHAN had a great introduction.
- Through Designer activity we identified a fresh, energetic and professional team of young people. It is suggested that these designers will be affiliated with different projects and help for product development.
- We had a good opportunity of introduction with people as well as different stakeholders.
- AHAN displayed products from all related clusters. It helped a lot to assess the potential of all the clusters to improve ongoing ones and options for the others.
- Through this activity AHAN was also introduced to some other organizations and identified new potential buyers.
- AHAN built new linkages through the exhibition that may help a lot in future.
- Artisans got exposure and were really encouraged.
It was a marvelous experience to conduct an exhibition. This event provided an excellent opportunity for our artisans to express themselves and displayed their indigenous craft products in traditional manners. It was not only a great exposure for them but also a great help regarding confidence building among them for products they are producing by appreciation of the guests of the exhibition. The exhibition helped a lot to assess market potential and demand of the products. Such events can help AHAN a lot to achieve goals and build market linkages. In future also AHAN is willing to avail such opportunities.