AHAN Participation in Daachi Arts & Crafts Exhibition

 Date:                              November 12-14, 2016

Venue:                           Lahore Grande, Near Gymkhana, Mall Road, Lahore

Organizers:                Daachi Foundation

Basic concept:     To Promote Handicrafts and develop marketing linkages for income                                     generation of craft persons.

 Daachi Arts & Crafts Exhibition – A 3-day event is organized twice a year i.e. in April and November every year, by Daachi Foundation. The main purpose is to provide a platform to emerging and established entrepreneurs for showcasing their products for sales and market brand to masses.

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AHAN participated in this three-day Event, set up two stalls and displayed entire range of products developed under AHAN – CKU Project.

Its Objectives include: 

  • Primary objective is to promote handmade, traditional and forgotten crafts with value addition.
  • To provide due exposure to the products made by the artisans and entrepreneurs.
  • To develop B2B linkages with established businesses for continuous and improved income for craft persons.
  • To find the gap and develop products according to customer demand.
  • Generate orders and transfer benefits to artisans.
  • To promote the work of AHAN and rural craftsmen.
  • To test market the products of the clusters in order to assess the pricing of the product and their designs in relation to local market requirements.
  • As a promotional tool to promote the work of AHAN and Rural craftsmen to various stakeholders.

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Overview:

Event started once all exhibiters set their stalls at 10:00 am on Saturday November 12, 2016. A total of 120 stalls were arranged in halls reserved for the event. Entrance of public in the exhibition was by invite/card, not free. Thus, the visitors were mainly representing selected class with high purchasing power.

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AHAN Participation:

AHAN had spread the word to its clients, stakeholders, donors and potential buyers through emails and SMS service.

Product Range: AHAN exhibited variety of handmade contemporary products, ranging from exquisite hand embroidered cushions, clutch purses, truck art diaries, elegant Ajrak silk stoles, Apparels, beautiful wall hangings, Intricate wood carving & cut work products and traditional cum contemporary blue pottery.

Business Generation: In terms of sales proceeds, AHAN has managed to generate a business of PKR 375800 for its artisans, against sold products.

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Overall Feedback:

  • Products displayed at AHAN pavilion received much appreciation and majority of visitors found the handmade products unique in design and of good quality.
  • This event is a good opportunity to promote the handmade products as well as the artisans’ works and to raise sales but it requires focused and sufficient product range with various design options & sizes.
  • Overall feedback was good enough and people love to buy new rang of handmade products and appreciated the work and efforts made by AHAN.