Punjab
Pilot Projects
Pilots Completed:
S. No |
Product / Project
Name |
Partner Organization |
Duration |
Type Of Intervention |
|
| 1. |
Silver Jewelry |
BeaconHouse National University,
Ruby Jewelers, Bahawalpur CCI |
|
Training/Marketing |
|
|
| 2. |
Hand Embroidery |
Rizwan Baig |
|
Training |
|
|
1) Silver Jewelry:
• Conducted a training workshop of 10 entrepreneurs
at Beacon House National University with collaboration of Ruby Jewelers
and Bahawalpur Chamber of Commerce and Industry
• The objective of this project was to introduce modernize
version of traditionally made silver jewelry in Kundan.
2) Hand Embroidery Workshop (Rizwan Beyg
Pilot Project):
This pilot was initiated with the partnership of
1)Cholistan Development Council, 2)Punjab Small Industries Corporation
and 3)Bahawalpur Rural Development Project with the Assistance of
famous designer “Rizwan Beyg” from Karachi who was already
manufacturing his hand embroidery line in Bahawalpur. The idea of
this project was to prepare master trainers during the workshop
who came from Cholistan and give them vision of quality measures
required by the designer collection across the country. 13 types
of basic and complex embroidery stitches were taught during the
training workshop.
Pilots Ongoing:
S. No |
Product / Project
Name |
Partner Organization |
Duration |
Type Of Intervention |
Beneficiares |
1. |
Roohi Handloom Project |
National Rural Support Programme (NRSP) |
11
(months)
(Start Date) 1-Sep-06
|
Training, Marketing |
|
|
2. |
Mathera Pilot Project-Cholistan |
Cholistan Development Council and BRDP |
2
(months)
(Start Date) 28-Apr-07
|
Training |
|
|
3. |
Multan Handloom Cluster |
Multan Handloom Association & SPO |
8
(months)
(Start Date) 27-Apr-07
|
Design, Marketing |
|
|
4. |
Kaarvan Tie & Dye Centre |
Kaarvan Crafts Foundation |
6
(months)
(Start Date) 7-May-07
|
Training, Capacity Building |
|
|
5. |
Lacquer work Pilot |
TEVTA & SPO |
12
(months)
(Start Date) 7-May-07
|
Training, Marketing |
|
|
1) Roohi Handlooms Project:
NRSP Bahawalpur is the partner organization. 600
weavers of handloom have been identified. Batch of 50 weavers per
month is taking training on newly introduced 8 paddle and jacquard
handlooms. After the completion of one month training, each weaver
is taking one handloom from NRSP on installment of Rs. 500 per month.
AHAN has linked NRSP weaving facility with Bareez’e brand
and first order is in pipeline. Designs are also given by AHAN designer’s
team. AHAN is taking care of all designing, training staff and daily
allowance of trainee’s expenses for one year. Beside this
assistance, AHAN is also assisting in taking orders from the market.
NRSP is opening its outlet in Bahawalpur and will offer stitched
garments, AHAN has provided patterns for these garments.
2) Mithra Pilot Project:
This pilot is initiated with Cholistan Development
Council. Mithra is located in Tehsil Yazman, District Bahawalpur
and it is Cholistan area. We are replicating the Rizwan Beyg Pilot
Project here with the training of 13 types of embroidery stitches.
30 trainees are participating in this project from Chak # 19 DRB,
Mithra. We are utilizing two master trainers (belong to Mithra)
who got training in February 2007 during Rizwan Beyg Pilot. At the
end of one month training we are giving one design to each participant
(similar to Leisure Club Party line brand) to produce a Kurti and
complete the embellishment on it. The kurtis will be sold in the
market with the help of AHAN staff and margin will be transferred
to each participant. Sale activity will be conducted by Cholistan
Development Council.
3) Multan Handloom Cluster:
- This project is initiated with the help of All Pakistan Handloom
Association in the surrounding area of Multan called Samejabad,
Initially five following product have been selected for the
interventions: Floor Rugs, Table Mats/Accessories, Cushion Covers,
Bed Covers, and Chic Fabric
AHAN will provide new latest/modern designs of each item on
quarterly basis to the manufacturers. These designs will be
developed by the professional designers of fashion schools/individual
designers.
- Gultex, a market leader among Multan handloom manufacturers
and running its operations nearly 90% for exports, having 100%
in-house facilities from weaving to dyeing and bleaching will
be involved in this activity. Gultex will help the local manufacturers
in dyeing and bleaching services.
- Gultex also have retail outlets in Multan, so the retails
facilities of Gultex will be used for displaying of products
made by manufacturers on the basis of designs provided by AHAN.
- AHAN will also help the manufacturers in product development.
- Gultex will charge nominal profit margin from the manufacturers
for displaying their products. (This is subject to the quality
of products offered to Gultex).
- In return AHAN will also provide new designs to Gultex for
improving their product lines (for local outlets).
- AHAN will also arrange small exhibition of the manufactured
products in all big cities on regular basis.
- AHAN will start a massive promotional campaign for Handloom
Products. The basic aim of this promotional campaign will be
to highlight the artistic creation of traditional handloom products
with the modern elegance.
- We have formed a group of 11 manufacturers who are representing
140 weavers.
- After producing new designs according to the market trends,
AHAN will assist 11 (eleven) groups of manufacturers (representing
140 weavers) in obtaining orders from different brands working
in the country.
- Each group of 11 leaders will sell his product and will reinvest
in the next lot of samples and this will go on till the 8th
month of the project (end date of project).
- AHAN will set up a display at Handloom association office
to make impressive presentation for the potential buyers, who
will visit to place orders at Samejabad weavers.
- The cost of sampling of each collection after every two months
or three month will be borne by weavers at 25% and AHAN will
contribute 75%. After selling each collection the cost will
be reinvested for next collection which will be prepared with
the AHAN designer’s team. This method will be continuously
followed by the group of 11 leaders until they find new orders
from the market (retailers and exporters). This group will be
a model in the cluster. AHAN will replicate the model in other
areas of Multan.
4) Kaarvan Tie & Dye
Center:
This project has been initiated with the partnership
of Kaarvan Crafts Foundation. The area of intervention is Kahna
& Sooha Asil located on Lahore-Kasur road.
Target Group:
Direct 50 women entrepreneurs in the villages of Kahna and Sooha
Ahsil
Indirect: 200 women entrepreneurs living in Gujranwala, Faisalabad,
and Haripur (women attached with Kaarvan).
Training on Pattern
Making, Screen Printing:
This training will significantly enhance the market potential of
apparel and accessories. Currently, all embellishment work is being
done on plain colored fabric as there is no assurance of supply
and availability in the printed fabric. However, the customers trends
are leaning towards printed fabric as well and entrepreneurs are
losing out on such customers. Thus, once the 50 entrepreneurs are
able to develop screen printed fabric, the apparel and accessories
will appeal to greater number of customers and enhance orders and
sales.
Training on Tie &
Dye/Block Printing:
Similar to tie and die this training will significantly increase
the market potential of apparel and accessories as tie and dye and
block printed fabric will offer an alternative to plain colored
fabric and offer greater choice to customers.
AHAN will bear the cost of all trainers and trainees plus the cost
of raw material to be needed during the six months training. AHAN
will also assist in designing part.
5) Lacquer Artwork, Sillanwali,
District Sargodha:
Lacquer work was always famous and recognized in
the history. Indo-Pak continent is well known this art. It originated
from a Mughal family in Moza Jalalabad tehsil Kethel District Kernal
(India) in 1710. The said place was also the center for the commencement/introduction
of Handicraft Art in Indo-Pak continent.
Manufacturing of lacquer work is a delicate process which starts
with raw wooden pieces like show plates and small boxes. The wooden
piece is polished and then painted with lacquer in layers of different
colors, coated completely on each other (usually in three or four
colors), for example first blue color is coated then yellow color
on blue and red on yellow. The last color which can be seen on the
wooden piece is red, which was coated in the last. A worker removes
the last color of red in a way that the second coated color (yellow)
becomes visible with a design on it which can be obtained during
blade scratching skill and if blue color is required to be visible
in design then it is again scratched by blade and the first coated
color of blue becomes visible. It is the skill of blade scratching
which makes beautiful designs on wooden pieces.
Intervention of AHAN:
1. Marketing existing
products:
- AHAN will develop catalogues for the six (6) manufacturers,
according to their history, product offerings and skill. AHAN
will bare the cost of three Exhibitions and will assist in appointment
of dealers. (First 3 months, May-July 2007).
- Website of Wood Lacquer Art will be launched during the project
which will represent “Sillanwali City” and six major
manufacturers.
2. Capacity building:
AHAN will support in Training 80 skilled workers
to enhance productivity. (For 3 months, August-October 2007) 6 group
leaders will share the cost of training for the 3rd month.
Pilots - Pipeline (to be started shortly):
S. No |
Product / Project
Name |
Partner Organization/
Designer |
Duration |
Type of Intervention |
Beneficiaries |
1 |
Talagang Mud Pottery |
Local Community / NRSP |
|
Production Mechanism |
To be decided |
|
2 |
Bhaun Stiching Centre |
NRSP |
|
Training, Marketing |
To be decided |
|
3(a) |
Janu Wala Pilot Project, Ahmad Pur East |
BRDP, Rizwan Beyg |
|
Training, Marketing |
20 |
|
3(b) |
Behly Pilot Project, Khairpur |
BRDP, Rizwan Beyg |
|
Training, Marketing |
20 |
|
3(c) |
Sandan Pilot Project, Bahawalpur |
BRDP, Rizwan Beyg |
|
Training, Marketing |
20 |
|
3(d) |
Hasilpur Pilot Project |
BRDP, Rizwan Beyg |
|
Training, Marketing |
20 |
|
1) Mud Pottery, Tehi, District
Chakwal:
Nearly 400 people are involved in making mud pottery at village
“Tehi” situated in Tehsil Talagang, district Chakwal.
The workers are very much satisfied with the current orders and
their marketing efforts made by the middleman who also belong to
the same village Tehi but they are facing some problems in production
such as drying their products after shaping it and cooking it in
the fire. The community is in need of some facilities like mud analysis,
temperature control system in Kiln (oven) and they need common Ball
Mill (to grind mud).
We are working on this project to finalize it in June 2007.
2) Stitching Center Bhaun:
Bhaun village is located 15 KM away from Chakwal
city. “Suffah” Trust Foundation has established a stitching
center in Bhaun village with the facilities of 20 stitching machines
and they have trained around 100 women in cutting and stitching
in baby garment. They need to upgrade the center facilities and
need to work in getting orders in order to engage their workers
in stitching in order to increase their income level.
AHAN team has visited the center and has decided
to facilitate with the expert cutting and stitching master to enhance
the existing skills. AHAN will provide some designs in baby garments
to the center and let the women stitch garments and then supply
them to the local market of Chakwal.
AHAN is working on this project and the survey
of local market (Chakwal City) has not been completed yet.
3 (a) to 3 (d): Rizwan Beyg
Hand embroidery Pilot.
13 Types of Hand embroidery stitches will be taught
in 4 BRDP hand embroidery centers. This project is the outcome of
Rizwan Beyg Pilot project which was conducted in February 2007.
Demand of Hand embroidered apparel is increasing in the market and
Rizwan Beyg is ordering in four other arrears of Bahawalpur where
we need to increase the strength of each team located in Ahmad Pur
East, Khairpur Tammaywali, Sandan and Hasilpur.
The demand for initiating these four pilots from
Rizwan Beyg and the community shows the success of Pilot which was
completed in February 2007. AHAN will increase the strength of skill
women and at the same time we are working on marketing this skill
in Lahore.
|