NWFP
Pilot Projects
Pilots Ongoing:
S. No |
Product / Project
Name |
Partner Organization |
Duration |
Type Of Intervention |
Beneficiares |
| 1. |
Weaving Khaddar
|
Matta Mughal Khel Cluster Association
|
Ongoing/Flexible
(Start Date)
15-Feb-07
|
Product Development Training & Marketing
|
|
|
| 2. |
Embroidery
|
Development Empowerment Women Association
(DEWA)
|
3
(months)
(Start Date)
3-Apr-07
|
Product Development Training
|
|
|
| 3. |
Swati Embroidery
|
Bint-e-Malakand
|
3
(months)
(Start Date)
18-May-07
|
Product Development Training & Marketing
|
|
|
4. |
Shawls, Clothing
|
Islampur Weavers Association
|
6
(months)
(Start Date)
16-May-07
|
Community Facility Centre
|
|
|
| 5. |
Justi Embroidery
|
Alfalah Foundation
|
6
(months)
(Start Date)
1-May-07
|
Product Development Training & Marketing
|
|
|
| 6. |
Beads Jewelry, Dress Accessories &
Home Décor Items
|
Mashal (Skill Development Center)
|
6
(months)
(Start Date)
2-May-07
|
Product Development Training & Marketing
|
|
|
7. |
Mosaic
|
Small Industries Development Board (SIDB),
Pakistan Stone Development Company (PASDEC)
|
1.5
(months)
(Start Date)
15-May-07
|
Product Development Training
|
|
|
| 8. |
Nowshera Embroidery
|
Small Industries Development Board (SIDB),
All Pakistan Women Association (APWA)
|
4
(months)
(Start Date)
8-May-07
|
Product Development Training & Marketing
|
|
|
1) Weaving Khaddar:
Matta Mughal Khel is located in District Charsadda,
at a distance of about 30km from Peshawar. Matta Mughal Khel is
known for its traditional cloth called Khaddar, which is weaved
through hand looms. People who migrated from other parts of the
Province, such as Malakand Division and Bajawar Agency have brought
this skill of weaving with them.
These immigrants were known as Jolagaan i.e. the
Pushto word for weavers. They started their weaving business in
various location of NWFP and with the passage of time the trade
has emerged in the form of Clusters. These units that form the cluster
are usually operated within the houses. In Matta Moghal Khel cluster,
most of the labour involved is uneducated. Women workers are involved
side by side in Cone winding and the finishing process.
Khaddar is a warm fabric, worn in winters. Its
production starts in the month of May and is supplied to the Market
in winter season. Supply starts in September. The fabric is made
at different localities in District Charsadda, such as Rajjar, Utmanzai,
and Matta Mughal Khel etc. However, the cluster at Matta Mughal
Khel and Rajjar is the largest, with more than 43 hundred units
operating here. Initially all the units produced products by handlooms,
but with the passage of time handlooms were replaced by power looms
and now most of the units have power looms installed and producing
different khaddar products.
Although Matta Mughal Khel has developed as potential
textile products producing cluster with the provision of financial
assistance by banks and other managerial inputs. But still, lots
of efforts are needed for capacity building of the cluster stakeholders
and for the improvement of product quality. Initiatives such as
trainings on technical know how, marketing, designing, color combination,
labeling and on book keeping are needed for enhancement in production
and product quality as well as exploring new markets for their traditional
product.
AHAN is not only providing training in design,
colour combination & product development but also supporting
in establishing market linkages to the cluster.
2) Embroidery:
District lower Dir is a backward area with a very
poor literacy rate and limited opportunities of income generation.
Skill is important for every individual but women skill is more
important due to its low mainstreaming in the area. Women have very
limited opportunities in socio-economic way of the area. The quality
improvement in skill will help reduce the poverty ratio especially
in women. It will also allow people to be more productive and earn
a better living. The products currently made involve use of traditional
colors and traditional cloth. These colors combinations are mostly
very poor and therefore have a lower demand in the market. Through
the capacity building exercise involving trainer from Multan, different
type of clothe and colors will be introduced in the traditional
products thereby making them more valuable. In addition embroidery
works including Dubka, Zari, and Sitari Tallay. This Project will
mainly concentrate on the existing products improvement through
value addition and innovation.
3) Swati Embroidery:
The women in different villages are producing different
products of Swati Embroidery. The skills are transferred from one
generation to another. The products produced involve traditional
colors of thread. These colors combinations are mostly very poor
and therefore have a lower demand in the market. This Project will
mainly concentrate on the existing products improvement through
value addition and innovation. Further the value added products
will be taken into the market for taking orders and linkage development.
4) Shawls, Clothing:
Swati cluster is famous for its shawls & clothes.
On the basis of consultations with this cluster, a project has been
initiated.
The objective of this project is to provide proper
Washing/Dry Cleaning & Pressing facility to the weavers at their
doorstep.
Washing and Pressing through professional machines
will make Shawls, Suits and other products of the cluster more presentable
and therefore will cause significant value addition. Besides, it
will also improve the finishing & quality of the product.
Presently weavers get professional dry cleaning
services from Rawalpindi or Islamabad which results in high transportation
cost and wastage of time. Washing and Pressing plant at the proposed
location will provide this service to the weaving cluster at their
doorstep and therefore will significantly reduce the transportation
costs.
A more presentable and improved product will open
up new markets for the sector. Decreased transportation costs will
also increase their profitability.
Conventional way of washing without machines which
is currently practiced in the area result in red sore cracked feet
and many other health hazards for the workers. Machine based washing
will make the working environment healthier. Unlike the present
washing practice, the CFC will have a proper drainage system making
the environment further healthier.
5) Justi Embroidery:
Objective:
- To improve the living standard of the rural women home based
workers through CBOs of the Haripur district.
- To enhance income level, through improving product quality and
efficient marketing.
- To create linkages and networking of the home based workers
with market, suppliers and other relevant institutions.
Haripur district despite having industrial units
and close proximity to Islamabad is an extreme poverty stricken
region, due to Barani area and limited agriculture production. Income
level of the communities is very limited and marginal in the rural
areas. Furthermore due to lower literacy and lack of professional
skill, limited job opportunities exist for women. In order to support
the family income, various home based enterprises exist in the rural
areas. Due to traditional work, poor designing, finishing and low
quality material and having no knowledge and access to the markets
the income level of these home based enterprises are not significant.
Keeping in view, the hard working force and plight of these home
based workers, Al Falah foundation has planned the Project as partner
organization to improve income level, quality of the product and
providing access to big markets.
6) Beads Jewelry, Dress
Accessories & Home Décor Items:
Objective:
- To enhance the existing skill of women, create a hub of skilled
craftsman and empowering them through entrepreneurship.
The Project is based on enhancement of the skills
of the women who are already holding this skill to a specialist
level where their product is perfected.
The Beads products are now diversified into 3 different categories
and they are:-
- Beads Jewellery
- Beads Home décor items
- Beads dress accessories
The project is being implemented in collaboration with "MASHAL"
as Partner Organization.
7) Mosaic:
The proposed training program at the training centre
of SIDB Peshawar will impart technical training to women for production
of Marble Mosaic & to Men for making of Marble handicrafts by
utilizing the marble waste.
The center will help in creating enterprises initially
at Micro level while it is expected that with the spin off, a large
cluster of Marble handicrafts will be established. Forward linkages
with the local and international market will sustain the operations
of the center.
The establishment of Marble Mosaic & Handicrafts
Training Centre in Peshawar is expected to contribute towards the
establishment of cluster for marble mosaic & handicrafts in
the district. The proposed handicrafts centre will create employment
opportunities specifically for the women besides strengthening the
Marble Handicrafts sector and helping in exploitation of potential
of the sector and will contribute significantly in the growth of
exports.
8) Nowshera Embroidery:
Kaka Sahib is a village close to Nowshera. Most
of the people of the locality depend on agricultural produce. But
due to high population, the pressure on land and natural resources
is increasing relentlessly. To improve their living conditions and
increase their income, the women of that locality went towards cottage
industry. As the art of hand embroidery has been passed to them
from their ancestors for ages and they have excelled at it.
The product to be developed under the project would
be divided into two categories i.e.
Linens : Bed linen, cushion covers, tablecloth
etc.
Apparels : Embroidered garments.
The designer would determine the product specification
and product design and various innovations would be introduced to
the craftsperson.
The objective of entrepreneurial development project
is to empower the women and making them competent enough to become
entrepreneurs. This will bring them economic freedom and end their
dependency. This will enable the women to strive for self-sufficiency
and will enable them to improve their standard of living and would
prepare them to take responsibility for their livelihood and security.
Pilots - Pipeline (to
be started shortly):
S. No |
Product / Project
Name |
Partner Organization/
Designer |
Duration |
Type of Intervention |
Beneficiaries |
1. |
Cross Stitch
|
Pind Hashim Khan Network (PHKN)
|
|
Product Development Training & Marketing
|
|
|
2. |
Business Centre
|
Bint-e-Malakand
|
|
Product Development Training
|
|
|
1) Cross Stitch:
Pind Hashim Khan union council is typically a natural
resource dependent area with only 2 acres irrigated land in one
village. Since the past six years regular interventions of development
agencies and emergence of local social structure have created a
sense of participatory development and organizational culture in
the area but these local structure and organization don’t
have the potential to analyze their problems.
So women of area came together to take initiative.
In 2000 they formed a network named Pind Hashim Khan Network, registered
under the Society Act in 2002. The basic purpose of network was
the sustainable development through women involvement in decision-making
process.
People of the villages Manakaray & Barthal
are traditionally engaged in doing cross stitch/crotia work. These
products have potential of improvement in quality and designing
for which AHAN is approached by PHKN. Through this project women
of the villages will become earning hands of their families.
|